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Início Cultura Diversão e Lazer BarraShopping recebe edição infantil do projeto A Loja Vazia
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BarraShopping recebe edição infantil do projeto A Loja Vazia

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O BarraShopping recebe, entre os dias 18 e 22 de setembro, um projeto para arrecadar brinquedos, livros infantis, fraldas, leite em pó, lápis de cor e canetinhas para serem doados para mais de 15 instituições carentes atendidas pelas 1ª e 2ª varas da Infância e Juventude do Rio de Janeiro.

O projeto ‘A Loja Vazia – Edição Kids’, que busca incentivar e despertar o espírito de solidariedade nas pessoas, acontece em um espaço montado na Praça de Eventos (Lounge I) do shopping especialmente para a ação.

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Feita toda de vidro, a loja será abastecida pelas doações durante o funcionamento do mall e esvaziada no fim do dia. Os itens serão retirados do local após o fechamento do shopping para que, na manhã seguinte, o público seja impactado com os espaços vagos. De acordo com Claudia Souza, gerente de marketing do BarraShopping e New York City Center, a ideia é estimular os frequentadores a encherem o ambiente com artigos novos ou usados em boas condições. “Os nossos visitantes estão acostumados a encontrarem tudo o que precisam no mall e agora estamos propondo exatamente o inverso: que eles tragam os objetos e nos ajudem a preencher todas as prateleiras. Estamos bem animados”, disse.

BarraShopping recebe edição infantil do projeto A Loja Vazia
BarraShopping recebe edição infantil do projeto A Loja Vazia

E para dar mais visibilidade ao projeto, foram eleitos 10 influenciadores, entre celebridades e formadores de opinião, para apadrinharem a ação. O grupo tem como missão encher A Loja Vazia com suas próprias doações e convidar os seguidores para fazerem o mesmo. Nomes como Grazi Massafera, Leticia Birkheuer, Preta Gil e Luiza Sonza estão entre as escolhidas. Diariamente, o espaço ainda receberá dois embaixadores entre socialites, promoters, jornalistas e atores.

‘A Loja Vazia – Edição Kids’ é uma parceria com a Revista Ela (O Globo) e foi idealizada a partir de um projeto da agência de publicidade Loducca. O shopping VillaLobos, em São Paulo, foi o primeiro no país a realizar a ação inédita de arrecadação de roupas.

Serviço
‘A Loja Vazia – Edição Kids’
Data: 18 a 22 de setembro, das 10h às 22h
Local: BarraShopping (Av. das Américas, 4.666 – Barra da Tijuca), Lounge I

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